Yes, digital marketing is useful for any business regardless of what industry it belongs too, or how big or small the company is. Marketing involves building out buyers personas to identify your audience’s needs and creating valuable content for them. However, another essential point you must remember is to tailor fit the type of marketing strategy you’ll use depending on your preferred target market. Business-to-business (B2B) and business-to-consumer (B2C) have different marketing goals; thus, it requires you to use a different marketing approach and channels for each.
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